How do you handle competing listings on the same block?

Competing listings can actually be an opportunity—if positioned wisely.

I start by defining contrast, not competition. If the home down the street is a modern remodel, I emphasize my property’s craftsmanship, lot, or outdoor living. The goal is to own a unique story within the same price tier.

Next, I time strategically—launching a week earlier or later can change perception. Staggering listings avoids direct comparisons during the same broker tour cycle.

I also monitor both agent feedback and online traffic in real time. If the other home receives multiple offers, that demand can spill over to yours.

In markets like Crocker Highlands, where inventory is scarce, “competition” often drives awareness. The key is staying distinct and confident in your positioning.