What’s your staging philosophy for luxury homes with strong architectural character?

Staging in the East Bay’s architectural homes is about interpretation, not disguise. You’re not hiding flaws—you’re telling the story of the space.

Homes in Crocker Highlands, Piedmont, or Berkeley Hills often feature period woodwork, dramatic windows, and built-ins. The staging should highlight craftsmanship while adding light and scale.

My approach:

• Edit, don’t overfill. Let architecture be the star.

• Blend eras: A mid-century home sings with contemporary art and minimal lines; a Tudor comes alive with softer textiles and warm metals.

• Use color strategically: Accent the home’s natural palette—greenery against oak trim, matte black fixtures against white plaster walls.

The goal is emotional connection. Buyers should walk in and feel an elevated lifestyle: curated yet comfortable.

Great staging isn’t decoration—it’s storytelling. When done right, it can add 10–15% to your final sale price and shorten market time dramatically. Rule of thumb - you can’t overspend on great staging.