How do you advise clients on timing a spring vs. fall listing?

Timing the market in the East Bay isn’t just about weather—it’s about buyer psychology. Spring typically brings the highest concentration of active, qualified buyers, while fall offers less competition and more serious intent.

Spring advantages:

  • Families are planning moves before the next school year.

  • Fresh inventory creates buzz, leading to stronger open-house traffic.

  • Longer days mean better natural-light photography and showings.

Fall opportunities:

  • Inventory tightens, reducing competition.

  • Buyers who missed spring often increase urgency.

  • Homes show beautifully amid seasonal landscaping and softer light.

For Crocker Highlands and Piedmont, early March to mid-May is prime. Alameda and Berkeley often stretch later due to micro-climates and university calendars.

I recommend starting prep 3–4 months in advance—contractors and stagers book fast.

If you’re eyeing a spring 2026 sale, now’s the time to plan. Let’s create a timeline that positions your home perfectly for market momentum.

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What’s your staging philosophy for luxury homes with strong architectural character?