How are affluent buyers’ preferences changing post-2020?

Since 2020, “home” has become multi-purpose: office, gym, retreat, and social hub. Affluent buyers in the East Bay now prioritize flexibility and wellness as core luxuries.

They want private outdoor space, ADU potential, and layouts adaptable to evolving needs. Open concept still matters, but separation between living and work zones has regained importance.

Design preferences lean warm and natural—less gray, more texture. Eco-conscious materials and energy efficiency are increasingly on trend.

And the emotional layer? Buyers crave calm. The most successful listings feel grounded—lush landscaping, abundant light, and indoor-outdoor harmony.

If you’re planning improvements, invest in tranquility and versatility. That’s what today’s buyers will pay a premium for.