How do you measure the success of a pre-market marketing campaign?

Pre-market campaigns—teasers, “coming soon” emails, and agent previews—are the secret sauce in top-tier listings.

Success isn’t just measured in clicks or open-house attendance; it’s about momentum before launch.

I look for three indicators:

1. Agent engagement: private inquiries or showing requests before list date.

2. Digital analytics: strong click-through rates on email and social ads (above 10% is exceptional in real estate).

3. Market chatter: other agents asking, “When’s it going live?” means anticipation is working.

By the time a listing hits MLS, we should already have buyers emotionally pre-qualified.

The best launches start long before “Active” status. Let’s create buzz that builds offers before your first open house.